Selling into the US
The US is cross-border's biggest single market: one language, massive volume, the most e-commerce-native consumer. In exchange, competition and ad costs peak there too. The US is our own brands' main market — this page is the summary of a team selling there every day.
The market's character
The US buyer expects fast delivery (the Prime standard), easy returns and plenty of reviews. Price sensitivity varies by category, but trust signals — review counts, professional visuals, a clear return policy — are conversion prerequisites everywhere.
Channels: where to enter
- Amazon.com: the market's center of gravity; first stop for searched products. FBA with the Prime badge is effectively mandatory — Amazon guide.
- Etsy: the home market for handmade/personalized products and the fastest entry for makers — Etsy guide.
- Own store (Shopify): for brand and margin; charging US cards usually wants a US entity — LLC guide.
- Walmart / TikTok Shop: the growing second wave — marketplace expansion.
Customs and tax: the post-de-minimis era
Critical update: the US de-minimis duty exemption for low-value shipments was eliminated in 2025 — small parcels now face duties too. That directly affects DDP pricing and unit economics: baking duties into the price and delivering surprise-free matters more than ever. Verify current rates with your carrier. On sales tax, marketplace-facilitator laws put most of the burden on the marketplace; watch state thresholds as your own store grows.
Logistics
Express/consolidator shipping for small parcels; a US 3PL or FBA stock as volume grows. Local US stock solves both delivery expectations and returns — see the shipping guide.
If the US will be your main market, building the structure right from the start (entity, tax, logistics) is cheaper than migrating later. On a consulting call we map your US roadmap together.
If your product is ready, let's talk about the rest.
A free 30-minute call about your market, your product and the first 90 days. No pitch — just a clear roadmap.