Turkey's E-Export Incentives (2026): What's Covered, How to Claim

Short answer: Turkey's e-export incentives are set by Presidential Decision No. 5986 on E-Export Supports. A Turkish company selling abroad can recover 50% of eligible spending on foreign-marketplace advertising, overseas order fulfillment, marketplace commissions in target countries and online-store/stakeholder services, each within its own annual cap. Applications go through an exporters' association on the Ministry of Trade's support platform (DYS), and each item needs pre-approval before the spending it covers.

This guide maps the Decision and the Ministry of Trade's implementing circular of 13 April 2026 from the seat of a brand-owning company selling on foreign marketplaces. Rates are set by the Decision and caps are updated yearly by the Ministry; check current figures on the Ministry of Trade e-export supports page (in Turkish) before you plan.

What changed in 2026

The Decision was amended by Presidential Decision No. 10881, published in the Official Gazette on 17 January 2026:

• Overseas warehouse rent support was repealed. Applications pre-approved before the change keep the old rule until their support period ends. Storage fees billed as part of an order-fulfillment service are still covered (see below).
• Total support can never exceed 75% of the expense, even where a target-country bonus applies.

Who qualifies?

The Decision covers companies, retail e-commerce sites, marketplaces, B2B platforms and e-export consortiums separately. This guide takes the company view. "Company" in the Decision means the company forms listed in Article 124 of the Turkish Commercial Code (general and limited partnerships, joint-stock and limited companies, cooperatives) plus certain cooperatives and unions.

Prerequisites under the circular:

• Membership of an exporters' association
• Registration on DYS
• The product must be a Turkish product: made wholly or partly in Turkey, or belonging to a brand in the Ministry's Brand/TURQUALITY® program; the GTIN and Turkish place of production must appear on the product and the sales platform
• Trademark: a Turkish registration certificate plus a foreign application in at least one Madrid System country, in the name of the applicant or an organically linked company

The items a company can claim, with 2026 caps

Every item below is reimbursed at 50%. Caps come from the Ministry's 2026 cap table, company column (amounts in Turkish lira); companies can be tiered, so your own cap may be lower.

Key conditions:

• Ads: covers pay-per-click, pay-per-order, display ads and product-review services bought from the foreign marketplace; commissions and memberships are excluded. Supported ad spend cannot exceed 20% of ad-attributed sales — in Amazon terms, ACOS above 20% is not supported for the excess. Check your own figure with the ACOS and break-even calculator.
• Fulfillment: per-unit fulfillment fees (returns handling included) and storage fees, bought from providers on the Ministry's approved list or directly from the marketplace. Capped at 10% of your total e-commerce sales in that country.
• Online store/stakeholder services: for companies, only if the previous year's export total (customs declarations plus simplified declarations filed as e-commerce) exceeded USD 1,000,000, and only for target-country marketplaces.
• Commissions: only for marketplaces in countries on the Target Countries List.

Market-entry reports, e-export promotion and marketplace-integration support exist, but not for companies — they are reserved for retail sites, marketplaces, B2B platforms and consortiums.

Is the US a target country?

Yes. The Target Countries List in the circular annexes dated 24 April 2026 has 35 countries, including the US, Germany, France, Italy, Spain, Canada, Japan, South Korea, Australia, the UAE, Saudi Arabia, Mexico, Brazil and India. The UK and the Netherlands are not on it. The Ministry can change the list.

In a target country, the circular raises the rate for marketplace ads and fulfillment by 20 points (to 70%). Commission and online-store items get no bonus; they are target-country-only to begin with.

1. Join an exporters' association

Membership is the precondition for every application; your association's general secretariat reviews the files.

2. Register on DYS and file the company form

Companies submit the "Company Application Form" before or together with their first pre-approval request.

3. Get pre-approval before you spend

The support period and annual cap start on the first day of the month after pre-approval. Spending before that date is not supported. Ad pre-approval is per marketplace; for a marketplace established in an EU country, one pre-approval counts for all EU countries.

4. Keep spending documentable

Enter GTIN, country of production and registered brand in your listings; keep supplier documents if you don't manufacture; make sure the reviewers can get remote (API or report-screen) access to your ad and fulfillment data; pay from the company account.

5. File payment claims quarterly, within 6 months

Entitlement is calculated monthly and documents are filed by quarter. A payment claim must be filed within 6 months of the payment document's date.

Common mistakes

• Spending before pre-approval
• Planning without a registered trademark and foreign filing
• Ignoring the 20% ad-to-sales limit
• Expecting commission support outside target countries
• Assuming warehouse rent support still applies
• Missing the 6-month window for payment claims

FAQ

What is the e-export support rate in Turkey? 50% for the items companies can claim, raised by 20 points for marketplace ads and fulfillment in target countries; total support is capped at 75% of the expense (Decision 5986, Art. 16; 2026 circular, Art. 29).

Is it a grant or a loan? A non-repayable reimbursement funded by the Support and Price Stability Fund. Payments found to be unduly received are recovered, and misleading documents trigger application bans (Decision, Art. 20).

Are Amazon US ads eligible? Amazon US is a foreign marketplace, so its pay-per-click ads can fall under digital marketplace promotion support, subject to pre-approval and the Turkish product, trademark and listing conditions. The US is on the April 2026 target-country list.

Can a foreign company apply? The company definition refers to the Turkish Commercial Code, so the beneficiary is a Turkish entity. Under the circular, a Turkish beneficiary may run part of the process through its own foreign company if it documents the ownership link with the pre-approval file.

The takeaway

Getting half of ads and fulfillment back changes cross-border unit economics, but nothing is automatic. The sequence: association membership and DYS → check product and trademark conditions → pre-approval per item → documented spending → quarterly payment claims within 6 months.

If your product and channel strategy aren't settled yet, start there: on a cross-border consulting call we check incentive fit alongside. For the operational side, see the Amazon guide and the cross-border roadmap.

Sources and scope

• Republic of Türkiye Ministry of Trade, E-export supports page: Decision text, circular, annexes and guides (Turkish)
• Ministry of Trade, Decision No. 5986, consolidated text: items, 50% rates, 20% and 10% limits, target-country bonus, 75% ceiling, cap indexation, sanctions
• Official Gazette, 17 January 2026, No. 33140, Decision No. 10881: repeal of warehouse rent support and other amendments
• Ministry of Trade, Circular on the Decision (13 April 2026): prerequisites, Turkish product and trademark rules, pre-approval, 6-month claim window
• Ministry of Trade, Circular annexes and support caps: 2026 cap table, Target Countries List (24 April 2026 annexes)

General information, not legal, financial or tax advice. Rates, caps, target countries and conditions can change; check the Ministry's official page and your exporters' association before applying. Information checked on 14 October 2026.