E-Commerce & Cross-Border Training
This programme is for people who want to make the right decisions before committing to one channel. Which market and channel fits your product, what company structure you need, how to set up shipping and tax, how to claim export incentives — all in the order we learned it running our own brands, applied to your business. You decide between Amazon and Etsy with data, at the end.
What the programme covers
- 1An honest look at the product: margin threshold, shipping fit, differentiation
- 2Market selection: comparing the US, Europe and other markets
- 3Channel decision: Amazon, Etsy, own store and marketplaces — a decision matrix
- 4Company and tax structure: home company or US LLC? W-8BEN, EIN
- 5Logistics: micro-export, DDP, overseas warehousing and 3PL
- 6Export incentives: which items, which rates, how to apply
- 7Payment infrastructure: Payoneer/Wise/Mercury and designing money flow
- 8Advertising fundamentals: intent differences across Google, Meta and marketplaces
- 9The first 90 days and measurement: what to track, how often
Who it's for
- Manufacturers with production but no route to international markets
- Domestic e-commerce brands wanting to go cross-border
- Companies preparing their team for export operations
- Founders who want to get the channel decision right before investing
Why start with the channel decision?
The most expensive mistake in cross-border is spending months on the wrong channel. Forcing a handmade product onto Amazon, or trying to sell a proven-demand commodity on a zero-traffic own store — both burn capital. So the programme starts by finding, with data, where your product sells most easily.
What comes after?
Once the channel is clear you either go deeper with Amazon training or Etsy training, or hand execution to us via cross-border consulting and managed operations.
If you'd rather hand it over
E-Commerce & Cross-Border Training: common questions
Other programmes
If your product is ready, let's talk about the rest.
A free 30-minute call about your market, your product and the first 90 days. No pitch — just a clear roadmap.