Amazon PPC Management
Our Amazon PPC management runs your ad account against a profit target: campaign architecture, keyword mining, negative-keyword discipline and bid optimization — the same structure we run daily on our own 3 Amazon brands.
What's included
Why is Amazon PPC its own discipline?
Amazon ads are a different game from Google and Meta: the buyer is already there to purchase, competition is priced per keyword, and ad performance feeds organic rank. That's why the 'our ad agency also does Amazon' model usually gets expensive — PPC has to be managed together with listing quality, price and stock.
How we work
- 1. Audit: we review your campaign structure, search-term reports and unit economics, and report wasted spend in week one.
- 2. Architecture: a scalable structure of auto discovery + manual exact + brand-defense campaigns.
- 3. Weekly cycle: converting terms move to exact, non-converters to negatives, bids tuned to your ACOS target — with a monthly profit-focused report.
What outcome do we target?
Not ACOS alone: total ad-to-revenue ratio (TACOS), organic-rank contribution and post-ad unit profit are tracked together. Launch accounts typically travel from 35–50% ACOS to their profitable band in 8–12 weeks; for mature accounts the goal is scaling spend while holding TACOS flat. If ads are bottlenecked by listing quality, we say so honestly — listings first, budget second.
Amazon PPC Management: common questions
If your product is ready, let's talk about the rest.
A free 30-minute call about your market, your product and the first 90 days. No pitch — just a clear roadmap.