Cross-Border Readiness Test
18 questions across five dimensions: product and market, production and supply, capital, team and time, compliance and setup. You get a prioritised gap list rather than just a score — and sometimes the answer “not yet”.
Product and market
Do you have a specific product in mind?
Your inputs stay in your browser — nothing is sent to a server.
How it's calculated
Every answer carries 0–3 points and questions are weighted: “do you have a product” doesn't count the same as “is your packaging sturdy”. The total is normalised to a score out of 100.
Alongside the score you get a per-dimension breakdown, sorted lowest first. The reason is simple: the weakest link decides the outcome. A perfect product with no way to collect payment still can't sell.
The gap list is generated from your five weakest answers with what to do about each. None of it requires working with us; most of it needs decisions, not money.
Bands: above 75, foundations are in place. 50–75, you can start after closing two gaps. Below 50, you're still preparing — starting here means paying for the learning with stock money.
What people most often forget
- Readiness isn't perfectionism. Waiting for 100 means never starting; the first 90 days will change the plan anyway. The goal is closing the expensive gaps.
- The most-delayed items are the entity and payment collection. Launches slip by weeks waiting for them while product and photos sit ready. Run them in parallel.
- Capital is asked twice — “do you have it” and “can you afford to lose it”. If the answer to the second is no, the right move isn't waiting; it's a smaller first batch.
- Time is a tighter constraint than money more often than people expect. Under five hours a week, a marketplace operation doesn't run.
- Retake it in six months. How the score moved tells you more than the first result did.
Scope, sources and freshness
This is a structured self-assessment, not an expert evaluation; the questions and weights come from the bottlenecks we keep meeting in our own brands and in client projects. Your answers stay in the browser, are not stored and are never sent anywhere. The result is not legal or financial advice.
Sources last reviewed: 14 August 2026
Frequently asked
What score means I can start?
Above 50 is enough to start, but don't commit stock before closing your two weakest items. Above 75 the constraint is speed, not readiness.
I scored low — what now?
Work down the ordered gap list. Most items need a decision rather than money: pick the product, pick the country, learn your lead time. Four to six weeks of preparation usually beats doubling the first stock order.
Do you store my result?
No. The test runs entirely in your browser; no answers are sent anywhere and no email is requested.
Does this end in a sales pitch?
There's a link to contact us, but nothing is required to see your result. For some answers our honest advice is “don't start yet”.
Does it work for domestic e-commerce?
The compliance and payment-collection questions are export-specific; the rest applies to domestic marketplace selling too.
If your product is ready, let's talk about the rest.
A free 30-minute call about your market, your product and the first 90 days. No pitch — just a clear roadmap.